Copy that’s perfectly clear

About

Experienced communicator who writes clear, easy-to-read copy.

Who

I can target any specific audience, whether consumer, business or technical.

What

I can write about products ranging from packaged goods to digital services.

Where

I’m based in Washington, DC, but able to work with any company remotely.

Great writing is finding the simplest way to say what’s needed to convey an idea. And nothing more.

Services

I write for many different companies, in all kinds of industries.
For marketing departments and creative agencies.
For consumers, for executives, for technical experts.

Marketing

Tell me about it: brochures, postcards, point-of-purchase, video scripts.

Technical

Facts made simple: user manuals, rules and regulations, charts and tables.

Digital

Info at-a-glance: websites, apps, email. Joining copy to UI.

Sales

Why, where and how: product names, USP, features and benefits, descriptions.

What’s the secret to effective copy? A persistent focus on the audience.

Portfolio

A sampling of some favorite projects.

Instant Pot

User manual

Sealy Posturepedic

User manual

Pyrex

Packaging

Purple

Web page

Becker Prep

Marketing brochure

Senior Resource Group

Consumer brochure

Kenwood

User manual

BAI

Event brochure

Corelle Brands

Corporate website

Sealy Posturepedic

Training guide

Revlon Run-Walk

Event brochure

Tempur-Pedic

Web page

Tempur-Pedic

Consumer app
Good writers ruthlessly edit their own work. That always surprises people.

Testimonials

Some kind words from people who’ve worked with me.

“We all have our marketing ‘dream team’

… the people we’d hire again and again because they’re great. Joe is on my dream team. All his writing is clear, concise, effective, and in just the right tone for the purpose and audience. ”

Patrice Varni
Principal, Difference
“Joe makes it look so easy.

He has this innate ability to synthesize complex information into concise, compelling and engaging content. He immerses himself in the subject matter, digging for understanding and clarity. Then, as if he possesses a magic writing wand, he distills it into perfectly crafted prose that is on brand and on tone for the target audience. ”

Terry Brophey
Chief Marketing Officer, Fleet Farm
“Joe is a rare copywriting talent.

He can quickly weed through a pile of information, find the ‘hook’, and develop copy that hits the mark. He is a master at translating complex ideas into clear, user-friendly communication. ”

Debbie Tanis
VP, Program Management, Wintrust Financial Corporation
“Joe is a true problem solver

… in his writing, where he’s able to bring clarity to his copy while making it both intriguing and accessible—and in his other areas of expertise where he’s always willing to jump in with both feet, brain fully engaged. ”

Josh Freeman
President/Creative Director, FreeAssociates